Meet Our Management Team

Robert M. Goodish


Bob began his financial industry career working as a stockbroker in Toronto in 1986. After the market crash in 1987, he became a wholesaler for Spectrum mutual funds and helped grow the company from $110 million to over a billion in seven years.

In 1995, Bob founded FundEX Investments – a mutual fund dealership in Toronto – and pioneered the “flat fee” concept in Canada. He was President and managed FundEX for seven years.

Bob retained the key advantages of a flat fee firm and strengthened the independent aspect in the flat fee model when he created Equity Associates in 2003. Today, backed by an accomplished management team, he leads a firm of more than 200 Advisors with over $2.8 billion in AUA in five provinces.


Chief Compliance Officer

Karl has accomplished an enormous amount in his twelve year career in the investment and insurance industry. Karl has a broad background of expertise that encompasses investment management, anti-money laundering, privacy, and financial planning. In addition to his four plus years in the capacity as a hands-on CCO, he continues to actively pursue professional development and enhance his skills. All of this makes Karl a valuable member of our senior management team.

When Karl’s not at the office, you might find him swimming, biking, or running.

Jeff Lee

Senior Manager of Information Technology

Jeff Lee has been a part of the Equity Associates team since 2006 and has worked in the Mutual Fund industry for eighteen years. Prior to joining Equity Associates, Jeff was employed by FundEX Investments Inc. as Manager of Information Technology. As Senior Manager of Information Technology at Equity Associates, Jeff specializes in Software and PC Support, DBA Administration, Server Maintenance and Data Integrity.

In Jeff’s spare time, he enjoys all things outdoors including fishing and target rifle shooting. Jeff is also a dedicated community member – donating his time and resources to Rainbow Daycare where he acts as Board Director-Treasurer.

Niki Caraballo

Assistant Vice President of Settlements

Niki Caraballo joined Equity Associates in 2010 and is a dedicated member of our management team. As Assistant Vice President of Settlements, Niki utilizes her extensive knowledge of the Mutual Fund industry to oversee our Advisor support team (Partner Relations), commissions and trading.

Niki has been in the Mutual Fund industry for over fifteen years and holds a Bachelor of Science (B.Sc) degree in Business Management from the University of the West Indies. Prior to joining Equity Associates, Niki worked for Investment Planning Counsel (IPC) as Supervisor of Commissions.

In her spare time, Niki enjoys spending time with her friends and family. She is also an avid traveller, favouring tropical destinations.

Our Business Is Your Success